“Somewhat controversially, 37.7 percent of retailers indicated they are using third-party data for personalization, well above marketers in other sectors. The practice of using third-party data has drawn wide attention amid a sea of data breaches, with many calling for more transparency and regulations.”
“Despite these misgivings, 90% of consumers are willing to provide behavioral data for a better shopping experience. And 72% of respondents only engage with messages tailored to their interests, meaning almost three-quarters of consumers expect some level of behavioral tracking from marketers.”
"Adlucent found that seven in 10 consumers yearn for personalized ads. IAB presentations state that consumers want fewer, but more personalized ads. Epsilon found that four-fifths of consumers are more likely to make purchases when a brand gives them a personalized experience.”
“Customers are looking for consent when dealing with personalized marketing. When customers initiate interactions and transfer data to your organization in order to market to them more effectively, then no problem. But no one likes to be blindsided by ads so well-targeted that they start to wonder whether a company is spying on them.”
“According to reports, fact-checkers are also concerned the program can't keep up with the volume of misinformation. In October, The Wall Street Journal reported that some fact-checkers say they only handle one claim a day. The limited workload has led to claims that Facebook is not serious about purging disinformation.”
“On the other hand, it's hard to tell if Facebook adhered to the strictest standards of disclosure, and how well-informed participants were. And Facebook already has been under a microscope for privacy and data-sharing issues, most notably the Cambridge Analytica scandal. There have also been questions raised about how Facebook handled user privacy and data, especially in its early days.”
“But the leak is still significant for its quantity of privacy violation, if not its quality. WIRED asked Rouland to search for more than a dozen people's email addresses; all but a couple turned up at least one password they had used for an online service that had been hacked in recent years.”
"But the most alarming element of Facebook’s research program was its inherently exploitative nature. By offering as paltry a sum as $20 to see nearly everything we’re doing on our smartphones, Facebook is, whether consciously or not, targeting the most desperate among us. Facebook users who make a comfortable wage are unlikely to see that deal as worth the trade-off.
“Last September, a coalition of privacy activists and browser-makers targeted Google and the advertising technology industry with complaints about “a massive and ongoing data breach that affects virtually every user on the web” — the broadcasting of people’s personal data to dozens of companies, without proper security.”
“Roughly seven in 10 internet users surveyed by Blis said that if Amazon offered them a discount, they would share their buying habits from a competitor, such as Target. Consumers may be willing to trade information about their shopping habits for a deal offered by a retailer or brand, but they're more wary of third-party deals."
"Android apps have been secretly sharing usage data with Facebook, even when users are logged out of the social network – or don’t have an account at all. The investigators found that 61% of the apps tested automatically tell Facebook that a user has opened them.
"If you think regulations are going to protect your privacy, you’re wrong. In fact they can make things worse, especially if they start with the assumption that your privacy is provided only by other parties, most of whom are incentivized to violate it."
"Attribution" will be the most overused phrase in TV advertising. In an effort to compete with the FAANG guys (Facebook, Apple, Amazon, Netflix and Google), TV sellers will aggressively try to prove that commercials drive specific business results, like test-driving a car, or the ultimate holy grail—making a purchase.
"Over the past five years, the data broker industry expanded aggressively in what amounted to a virtual regulatory vacuum. The rise of internet-connected devices has fuelled an enhanced industry of “cross-device tracking” that matches people’s data collected from across their smartphones, tablets, televisions and other connected devices. It can also connect people’s behaviours in the real world with what they are doing online."
"Is it any wonder the world is undergoing a crisis of trust? Data privacy disclosures ought to be crystal clear. There should be no uncertainty about how one’s data are being used or where they’re flowing. During her talk in Brussels, [IBM CEO Ginni] Rometty told the audience that consumers “have very little power against the dominant internet platform companies.” In the absence of informed consent, she’s right."
The suit cited an investigation by the New York Times last month that found at least 75 companies that collected precise location data via smartphone apps — in one case pinging a user’s location 14,000 times in one day — then used it to fuel consumer insight research and the $21-billion location-based advertising industry.
“Zero-party data is the next step in building genuine connections with consumers. It is data your customer has willingly shared with you, like purchase desires and preferences to improve personalization and help build up a more complete picture of who they are."
“Fake people with fake cookies and fake social-media accounts, fake-moving their fake cursors, fake-clicking on fake websites — the fraudsters had essentially created a simulacrum of the internet, where the only real things were the ads."
"The more we know about you, the argument goes, the more we can show you products you actually want instead of ads that just annoy you. Consumers, they say, are happily trading very specific information about their lives in order to receive this kind of personalized advertising and marketing — relevant ads, as the industry calls them."
"Mr. Jaffe said reasonable practices might include the collection and use of many kinds of sales data, but not “sensitive” data that is protected under existing laws, such as those protecting children and personal health information. Reasonable practices also would provide consumers with transparency and choice around how their data can be used, according to the ANA’s comments."