Ad Blocking Rise is Bad News for Publishers
Internet companies relying on online ads to finance their business are in danger as the rise of ad blocking continues. Today, one in five smartphone users worldwide are using ad-block features when browsing, costing the global advertising industry billion dollar losses.
Early adopters of mobile ad blockers are consumers in emerging markets where people are reliant on smartphones for internet use. In China, 159 million people are using ad-blocking technology on their cell phone, allowing them to stop ads from popping up on their phone while browsing. Currently only 4.3 million (2.2 percent) of Americans are using this technology, but it is only a matter of time before mobile ad blocking becomes prevalent in the states as well.
The article highlights the rising tension created by ad blocking:
“The use of ad-blocking software has divided the online world. Supporters say it allows people to get better access to content without having to suffer through abrasive ads. Opponents, particularly companies that rely on advertising, say blocking ads violates the implicit contract that people agree to when viewing online material, much of which is paid for by digital advertising.”
This is where Bixy comes in. By using a proactive approach that allows consumers to filter brands they want to see when browsing, they are avoiding irrelevant ads they don’t care about, both on desktop and mobile. Consumers wouldn’t feel the need to block ads if they were receiving rewards and updates for brands they like. Additionally, companies that rely on advertising could ensure their ads are being seen by the target consumer, making their advertising money well spent.