The Four R's of Personalization

Recognize, Remember, Recommend, Relevance.

These are “The 4 R’s” of personalization. Each element is important in fixing the current issue with ads. Marketing, ads, and technology were hot topics throughout Ad Age’s recent IQ Conference.

Read More
Taylor Ross
More Companies Fear Amazon Takeover

Amazon may have a few tricks up its sleeve to position itself above ad giants such as Google and Facebook. Traditionally, a majority of Amazon’s revenue derived from its consumer-focused online marketplace, but the company appears to be looking to expand earnings from other ventures.

Read More
Frankie Mesones
Creating A More Sustainable Internet

It probably won’t blow your socks off to hear that the majority of advertising companies act without the consumer’s best interest in mind. Google, however, is making a change with its 2016 campaign to eliminate bad ads.

Read More
Taylor Ross
When Tracking Consumers Backfires

With the current trend of big data, tracking methods are becoming the standard way of targeting consumers with online ads. While this methodology may work for reaching the target audience, ad-buying technology does raise a number of ethical and practical questions. 

Read More
Taylor Ross