The Four R's of Personalization

Recognize, Remember, Recommend, Relevance.

These are “The 4 R’s” of personalization. Each element is important in fixing the current issue with ads. Marketing, ads, and technology were hot topics throughout Ad Age’s recent IQ Conference.

Taylor Ross
More Companies Fear Amazon Takeover

Amazon may have a few tricks up its sleeve to position itself above ad giants such as Google and Facebook. Traditionally, a majority of Amazon’s revenue derived from its consumer-focused online marketplace, but the company appears to be looking to expand earnings from other ventures.

Frankie Mesones
Creating A More Sustainable Internet

It probably won’t blow your socks off to hear that the majority of advertising companies act without the consumer’s best interest in mind. Google, however, is making a change with its 2016 campaign to eliminate bad ads.

Taylor Ross
Blurring the Line Between “Ad Tech” and “MarTech”

Despite steady growth and garnering billions of dollars in venture capital investments each year, the traditional ad tech industry is on the decline. According to the Wall Street Journal, ad tech reached its peak in 2011 with over $2.7 billion in VC funding. Each consecutive year has shown a sharp decrease in the total amount of investment dollars within the industry.

Taylor Ross
Are Mobile Ads Useful for Marketers?

Two-thirds of marketers see no point in utilizing mobile advertising. This is a result of the difficulty in tracking ROI on mobile platforms. Could these marketers be missing the benefits of using mobile ads?

Frankie Mesones
When Tracking Consumers Backfires

With the current trend of big data, tracking methods are becoming the standard way of targeting consumers with online ads. While this methodology may work for reaching the target audience, ad-buying technology does raise a number of ethical and practical questions. 

Taylor Ross
Digital Media Measurement Watchdog to Audit Google

In the midst of the digital media viewing measurements controversy, Google agreed to let the Media Rating Council (MRC) audit data for YouTube’s ads. MRC was virtually unknown in the media world a few years ago, but is now auditing for major players, including Facebook.

Frankie Mesones