Companies advertise to sell stuff, but today’s online ads do a poor job of selling stuff because we ignore or block online ads. Because we ignore ads, consumer engagement is incredibly low, negatively affecting both advertisers and publishers.Read More
Walmart and Amazon both share the same common goal: be consumer’s number one place for everything they can buy. From clothing and food to toys and tech, both are developing their companies into hybrids of online and brick-and-mortar shopping centers.Read More
In January, a group of Missouri businesses filed and won a federal lawsuit on the grounds that a statute and two regulations enacted by the State of Missouri restricted their advertising freedoms and violated their freedom of speech rights held under the First Amendment.Read More
Since releasing its initial public offering (IPO) in March at $17 per share, Snap, the parent company of Snapchat and Bitmoji, has seen its value on Wall Street slowly decrease.Read More
Google’s and Facebook’s massive strangleholds on the advertising industry continues to grow. The two conglomerates control 70 percent of the $73 billion ad industry, and nearly 90 percent of the total digital ad revenue growth in the past two years.Read More
Apple announced plans for its newest update of Safari, which will include blocking ads featuring autoplay videos. More importantly to consumers, the new Safari update will also ban third-party tracking and the way advertisers track your browsing habits in order to send you retargeted ads.
In recent years, Google and Facebook have exponentially taken over the universe of online ads and currently hold 40.7 percent and 19.7 percent of the United States digital ad market respectively.Read More
Web surfers utilize ad-blocking software because online advertisements target users poorly and are intrusive. According to Page Fair’s 2017 AdBlock Report, 49 percent of users said they block ads because they’re excessively annoying and irrelevant. 40 percent of users said they find online ads intrusive.Read More
You’ve seen them, and you’ve ignored them. You may have even clicked one and didn’t exactly know what you got yourself into. They look like articles, because they kind of are, but more than that, they are just simply pay-per-click ads, (a.k.a. you click, and they win.)Read More
As I’ve previously discussed, programmatic had a large impact on the ad climate in 2016, specifically with fraudulent ad clicks and ads sold to fake news sites. While it certainly played a role in the $7.2 billion lost to ad fraud, it would be shortsighted to place the blame entirely on programmatic.Read More
Recognize, Remember, Recommend, Relevance.
These are “The 4 R’s” of personalization. Each element is important in fixing the current issue with ads. Marketing, ads, and technology were hot topics throughout Ad Age’s recent IQ Conference.Read More
Amazon may have a few tricks up its sleeve to position itself above ad giants such as Google and Facebook. Traditionally, a majority of Amazon’s revenue derived from its consumer-focused online marketplace, but the company appears to be looking to expand earnings from other ventures.Read More
Traditionally, Hootsuite has been used by brands to manage all their social media marketing on one site. The startup allows companies to connect with customers faster, measure social ROI, and protect their brand image on social media accounts.Read More
In an industry with widespread fraud and an abundance of “badtech” companies, the writing's on the wall for “me-too” ad tech vendors. For years advertising companies reaped the benefits from a basic lack of transparency and understanding of how the “tech” works from ad tech companies.
It probably won’t blow your socks off to hear that the majority of advertising companies act without the consumer’s best interest in mind. Google, however, is making a change with its 2016 campaign to eliminate bad ads.Read More
Despite steady growth and garnering billions of dollars in venture capital investments each year, the traditional ad tech industry is on the decline. According to the Wall Street Journal, ad tech reached its peak in 2011 with over $2.7 billion in VC funding. Each consecutive year has shown a sharp decrease in the total amount of investment dollars within the industry.Read More
Two-thirds of marketers see no point in utilizing mobile advertising. This is a result of the difficulty in tracking ROI on mobile platforms. Could these marketers be missing the benefits of using mobile ads?Read More