Lack of Ability to Monetize is Causing Snap’s Valuation to Fade
News Media Alliance Proposing “Safe Harbor” from Antitrust Laws to Discuss Fairer Share of Ad Revenue with Google, Facebook
Since releasing its initial public offering (IPO) in March at $17 per share, Snap, the parent company of Snapchat and Bitmoji, has seen its value on Wall Street slowly decrease.
Apple’s New Safari Update is Consumer-Friendly
Google’s and Facebook’s massive strangleholds on the advertising industry continues to grow. The two conglomerates control 70 percent of the $73 billion ad industry, and nearly 90 percent of the total digital ad revenue growth in the past two years.
Can Verizon Compete With Google and Facebook?
Apple announced plans for its newest update of Safari, which will include blocking ads featuring autoplay videos. More importantly to consumers, the new Safari update will also ban third-party tracking and the way advertisers track your browsing habits in order to send you retargeted ads.
Google’s New Ad Blocker Could Help it Monopolize the Ad Market, Blacklist Competitors
In recent years, Google and Facebook have exponentially taken over the universe of online ads and currently hold 40.7 percent and 19.7 percent of the United States digital ad market respectively.
Ad Blocking Users Don’t Hate Ads, They Just Hate the Ads They See
Google is taking steps to eliminate annoying and intrusive ads by introducing a new ad blocker that will be built into the Google Chrome browser. It will block ads Google believes are harmful to your online experience.
Bixy CEO and Founder Kyle Johnson Featured in Kansas City Business Journal
Web surfers utilize ad-blocking software because online advertisements target users poorly and are intrusive. According to Page Fair’s 2017 AdBlock Report, 49 percent of users said they block ads because they’re excessively annoying and irrelevant. 40 percent of users said they find online ads intrusive.
Discovery Platforms, and the Stories They Run, Provide Little to Zero Value to Consumers
Bixy CEO and Founder Kyle Johnson recently sat down and chatted with Kansas City Business Journal reporter Leslie Collins about the company’s continued mission to eliminate bad online ads. The article talks about Bixy’s recent funding, iPhone and Android apps, and much more.
Fake News and Discovery Platforms Share Blame with Programmatic
You’ve seen them, and you’ve ignored them. You may have even clicked one and didn’t exactly know what you got yourself into. They look like articles, because they kind of are, but more than that, they are just simply pay-per-click ads, (a.k.a. you click, and they win.)
The Four R's of Personalization
As I’ve previously discussed, programmatic had a large impact on the ad climate in 2016, specifically with fraudulent ad clicks and ads sold to fake news sites. While it certainly played a role in the $7.2 billion lost to ad fraud, it would be shortsighted to place the blame entirely on programmatic.
More Companies Fear Amazon Takeover
Recognize, Remember, Recommend, Relevance.
These are “The 4 R’s” of personalization. Each element is important in fixing the current issue with ads. Marketing, ads, and technology were hot topics throughout Ad Age’s recent IQ Conference.
Hootsuite to Increase Revenue Through Paid Content
Amazon may have a few tricks up its sleeve to position itself above ad giants such as Google and Facebook. Traditionally, a majority of Amazon’s revenue derived from its consumer-focused online marketplace, but the company appears to be looking to expand earnings from other ventures.
The Future of Adtech: Innovation vs “BadTech”
Traditionally, Hootsuite has been used by brands to manage all their social media marketing on one site. The startup allows companies to connect with customers faster, measure social ROI, and protect their brand image on social media accounts.
Brands Will Have to Rethink How They Advertise To Gen Z
In an industry with widespread fraud and an abundance of “badtech” companies, the writing's on the wall for “me-too” ad tech vendors. For years advertising companies reaped the benefits from a basic lack of transparency and understanding of how the “tech” works from ad tech companies.
Facebook the Latest Big Name Publisher to Remove Bad Ads
In a new study conducted by PageFair in 2016, it is revealed that Gen Z consumers (aged 16-19) will be the hardest market to advertise to. This can be accredited to limited attention span as well as rising trends of blocking software.
Creating A More Sustainable Internet
In addition to Google’s recent announcement of its campaign to eliminate bad ads, Facebook has just released that it plans to remove fake news from user’s feeds.
Blurring the Line Between “Ad Tech” and “MarTech”
It probably won’t blow your socks off to hear that the majority of advertising companies act without the consumer’s best interest in mind. Google, however, is making a change with its 2016 campaign to eliminate bad ads.
Are Mobile Ads Useful for Marketers?
Despite steady growth and garnering billions of dollars in venture capital investments each year, the traditional ad tech industry is on the decline. According to the Wall Street Journal, ad tech reached its peak in 2011 with over $2.7 billion in VC funding. Each consecutive year has shown a sharp decrease in the total amount of investment dollars within the industry.
When Tracking Consumers Backfires
Two-thirds of marketers see no point in utilizing mobile advertising. This is a result of the difficulty in tracking ROI on mobile platforms. Could these marketers be missing the benefits of using mobile ads?
Digital Media Measurement Watchdog to Audit Google
With the current trend of big data, tracking methods are becoming the standard way of targeting consumers with online ads. While this methodology may work for reaching the target audience, ad-buying technology does raise a number of ethical and practical questions.
In the midst of the digital media viewing measurements controversy, Google agreed to let the Media Rating Council (MRC) audit data for YouTube’s ads. MRC was virtually unknown in the media world a few years ago, but is now auditing for major players, including Facebook.