Walmart and Amazon Enter the Same Battlefield

Walmart and Amazon both share the same common goal: be consumer’s number one place for everything they can buy. From clothing and food to toys and tech, both are developing their companies into hybrids of online and brick-and-mortar shopping centers.

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G.J. Melia
The Four R's of Personalization

Recognize, Remember, Recommend, Relevance.

These are “The 4 R’s” of personalization. Each element is important in fixing the current issue with ads. Marketing, ads, and technology were hot topics throughout Ad Age’s recent IQ Conference.

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Taylor Ross
More Companies Fear Amazon Takeover

Amazon may have a few tricks up its sleeve to position itself above ad giants such as Google and Facebook. Traditionally, a majority of Amazon’s revenue derived from its consumer-focused online marketplace, but the company appears to be looking to expand earnings from other ventures.

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Frankie Mesones
Creating A More Sustainable Internet

It probably won’t blow your socks off to hear that the majority of advertising companies act without the consumer’s best interest in mind. Google, however, is making a change with its 2016 campaign to eliminate bad ads.

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Taylor Ross