Posts tagged Zero-Party Data
NEW YORK TIMES: Sharing Data for Deals? More Like Watching It Go With a Sigh

"The more we know about you, the argument goes, the more we can show you products you actually want instead of ads that just annoy you. Consumers, they say, are happily trading very specific information about their lives in order to receive this kind of personalized advertising and marketing — relevant ads, as the industry calls them."

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MARTECH ADVISOR: Privacy, Data, and the Consumer: What US Thinks About Sharing Data

"But if we have the right data, for the right reasons, if we keep it safe and if we can make it more transparent how we’re using that data to provide a more respectful, personalized, fairer and rewarding service to the consumer, the trust will grow. Equally, we need to trust the consumer, again by providing transparent access to the data we hold, clarity around how we use it and the ability for them to control their data."

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WIRED: Marketing Firm Exactis Leaked a Personal Info Database With 340 Million Records

“A GDPR-like law in the US, he notes, might not have prevented Exactis from collecting the data it later leaked, but it might have required the company to at least disclose to individuals what sort of data it collects about them and allow them to limit how that data is stored or used.”

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