Posts tagged Personalization
TECH TARGET: Personalization Technology Can Both Help, Hurt CX Strategy

“Customers are looking for consent when dealing with personalized marketing. When customers initiate interactions and transfer data to your organization in order to market to them more effectively, then no problem. But no one likes to be blindsided by ads so well-targeted that they start to wonder whether a company is spying on them.”

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FORTUNE: Beware Big Tech's Data Privacy Doublespeak

"Is it any wonder the world is undergoing a crisis of trust? Data privacy disclosures ought to be crystal clear. There should be no uncertainty about how one’s data are being used or where they’re flowing. During her talk in Brussels, [IBM CEO Ginni] Rometty told the audience that consumers “have very little power against the dominant internet platform companies.” In the absence of informed consent, she’s right."

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NEW YORK TIMES: Sharing Data for Deals? More Like Watching It Go With a Sigh

"The more we know about you, the argument goes, the more we can show you products you actually want instead of ads that just annoy you. Consumers, they say, are happily trading very specific information about their lives in order to receive this kind of personalized advertising and marketing — relevant ads, as the industry calls them."

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WALL STREET JOURNAL: Advertisers’ Top Trade Group Pushes for Federal Data Privacy Regulation

"Mr. Jaffe said reasonable practices might include the collection and use of many kinds of sales data, but not “sensitive” data that is protected under existing laws, such as those protecting children and personal health information. Reasonable practices also would provide consumers with transparency and choice around how their data can be used, according to the ANA’s comments."

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TECHCRUNCH: This early GDPR adtech strike puts the spotlight on consent

"Confusing and/or incomplete consent flows aren’t yet extinct, sadly. But it’s fair to say those that don’t offer full opt-in choice are on borrowed time. Because if your service or app relies on obtaining consent to process EU users’ personal data — as many free at the point-of-use, ad-supported apps do — then the GDPR states consent must be freely given, specific, informed and unambiguous.”

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NEW YORK TIMES: Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret

"Even industry insiders acknowledge that many people either don’t read those policies or may not fully understand their opaque language. Policies for apps that funnel location information to help investment firms, for instance, have said the data is used for market analysis, or simply shared for business purposes."

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MARTECH ADVISOR: Privacy, Data, and the Consumer: What US Thinks About Sharing Data

"But if we have the right data, for the right reasons, if we keep it safe and if we can make it more transparent how we’re using that data to provide a more respectful, personalized, fairer and rewarding service to the consumer, the trust will grow. Equally, we need to trust the consumer, again by providing transparent access to the data we hold, clarity around how we use it and the ability for them to control their data."

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CLICKZ: As consumer expectations rise, brands find new data to personalize experience

"As a result of these catch-22 consumer sentiments, brands need to get a little creative when it comes to designing customer experiences. They need to do more personalized marketing with fewer customer data points. They need to be able to gain consumer trust first in order to earn their personal data."

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THE FINANCIAL BRAND: Financial Services Entering New Era of Customer Engagement

"The days of mass marketing where the financial institution drove a single message to consumers is over, replaced by personalized products, offers and experiences where the consumer increasingly controls both the message and the channel. The future is 1:1 marketing where the message is delivered in real-time as a solution to an immediate need."

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eMARKETER: Why Marketers Struggle to Prevent Ad Fatigue

"In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is “inexcusable” for consumers to keep receiving ads for products they already bought. However, 60% were not confident in the accuracy of the reports they receive on ad frequency. Without really knowing how many times people are seeing a given ad, it’s difficult to prevent a user from seeing an ad too many times, or even worse—from seeing ads for stuff they just bought."

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