Posts tagged Consumers
TECH TARGET: Personalization Technology Can Both Help, Hurt CX Strategy

“Customers are looking for consent when dealing with personalized marketing. When customers initiate interactions and transfer data to your organization in order to market to them more effectively, then no problem. But no one likes to be blindsided by ads so well-targeted that they start to wonder whether a company is spying on them.”

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AD AGE: A Guide to Apple's Disabling of Facebook's Consumer Research App

“On the other hand, it's hard to tell if Facebook adhered to the strictest standards of disclosure, and how well-informed participants were. And Facebook already has been under a microscope for privacy and data-sharing issues, most notably the Cambridge Analytica scandal. There have also been questions raised about how Facebook handled user privacy and data, especially in its early days.”

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TIME: The Most Disturbing Thing About Facebook's Controversial Data Research Program

"But the most alarming element of Facebook’s research program was its inherently exploitative nature. By offering as paltry a sum as $20 to see nearly everything we’re doing on our smartphones, Facebook is, whether consciously or not, targeting the most desperate among us. Facebook users who make a comfortable wage are unlikely to see that deal as worth the trade-off.

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FORTUNE: Google and Ad Industry Accused of “Massive” Abuse of Intimate Personal Data

“Last September, a coalition of privacy activists and browser-makers targeted Google and the advertising technology industry with complaints about “a massive and ongoing data breach that affects virtually every user on the web” — the broadcasting of people’s personal data to dozens of companies, without proper security.”

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FINANCIAL TIMES: Data brokers: regulators try to rein in the ‘privacy deathstars’

"Over the past five years, the data broker industry expanded aggressively in what amounted to a virtual regulatory vacuum. The rise of internet-connected devices has fuelled an enhanced industry of “cross-device tracking” that matches people’s data collected from across their smartphones, tablets, televisions and other connected devices. It can also connect people’s behaviours in the real world with what they are doing online."

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FORTUNE: Beware Big Tech's Data Privacy Doublespeak

"Is it any wonder the world is undergoing a crisis of trust? Data privacy disclosures ought to be crystal clear. There should be no uncertainty about how one’s data are being used or where they’re flowing. During her talk in Brussels, [IBM CEO Ginni] Rometty told the audience that consumers “have very little power against the dominant internet platform companies.” In the absence of informed consent, she’s right."

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LOS ANGELES TIMES: L.A. is suing IBM for illegally gathering and selling user data through its Weather Channel app

The suit cited an investigation by the New York Times last month that found at least 75 companies that collected precise location data via smartphone apps — in one case pinging a user’s location 14,000 times in one day — then used it to fuel consumer insight research and the $21-billion location-based advertising industry.

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NEW YORK TIMES: Sharing Data for Deals? More Like Watching It Go With a Sigh

"The more we know about you, the argument goes, the more we can show you products you actually want instead of ads that just annoy you. Consumers, they say, are happily trading very specific information about their lives in order to receive this kind of personalized advertising and marketing — relevant ads, as the industry calls them."

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WALL STREET JOURNAL: Advertisers’ Top Trade Group Pushes for Federal Data Privacy Regulation

"Mr. Jaffe said reasonable practices might include the collection and use of many kinds of sales data, but not “sensitive” data that is protected under existing laws, such as those protecting children and personal health information. Reasonable practices also would provide consumers with transparency and choice around how their data can be used, according to the ANA’s comments."

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TECHCRUNCH: This early GDPR adtech strike puts the spotlight on consent

"Confusing and/or incomplete consent flows aren’t yet extinct, sadly. But it’s fair to say those that don’t offer full opt-in choice are on borrowed time. Because if your service or app relies on obtaining consent to process EU users’ personal data — as many free at the point-of-use, ad-supported apps do — then the GDPR states consent must be freely given, specific, informed and unambiguous.”

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NEW YORK TIMES: Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret

"Even industry insiders acknowledge that many people either don’t read those policies or may not fully understand their opaque language. Policies for apps that funnel location information to help investment firms, for instance, have said the data is used for market analysis, or simply shared for business purposes."

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MARTECH ADVISOR: Privacy, Data, and the Consumer: What US Thinks About Sharing Data

"But if we have the right data, for the right reasons, if we keep it safe and if we can make it more transparent how we’re using that data to provide a more respectful, personalized, fairer and rewarding service to the consumer, the trust will grow. Equally, we need to trust the consumer, again by providing transparent access to the data we hold, clarity around how we use it and the ability for them to control their data."

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CLICKZ: As consumer expectations rise, brands find new data to personalize experience

"As a result of these catch-22 consumer sentiments, brands need to get a little creative when it comes to designing customer experiences. They need to do more personalized marketing with fewer customer data points. They need to be able to gain consumer trust first in order to earn their personal data."

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