Posts tagged Consumer Trust
TECH TARGET: Personalization Technology Can Both Help, Hurt CX Strategy

“Customers are looking for consent when dealing with personalized marketing. When customers initiate interactions and transfer data to your organization in order to market to them more effectively, then no problem. But no one likes to be blindsided by ads so well-targeted that they start to wonder whether a company is spying on them.”

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AD AGE: A Guide to Apple's Disabling of Facebook's Consumer Research App

“On the other hand, it's hard to tell if Facebook adhered to the strictest standards of disclosure, and how well-informed participants were. And Facebook already has been under a microscope for privacy and data-sharing issues, most notably the Cambridge Analytica scandal. There have also been questions raised about how Facebook handled user privacy and data, especially in its early days.”

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TIME: The Most Disturbing Thing About Facebook's Controversial Data Research Program

"But the most alarming element of Facebook’s research program was its inherently exploitative nature. By offering as paltry a sum as $20 to see nearly everything we’re doing on our smartphones, Facebook is, whether consciously or not, targeting the most desperate among us. Facebook users who make a comfortable wage are unlikely to see that deal as worth the trade-off.

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FORTUNE: Google and Ad Industry Accused of “Massive” Abuse of Intimate Personal Data

“Last September, a coalition of privacy activists and browser-makers targeted Google and the advertising technology industry with complaints about “a massive and ongoing data breach that affects virtually every user on the web” — the broadcasting of people’s personal data to dozens of companies, without proper security.”

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FINANCIAL TIMES: Data brokers: regulators try to rein in the ‘privacy deathstars’

"Over the past five years, the data broker industry expanded aggressively in what amounted to a virtual regulatory vacuum. The rise of internet-connected devices has fuelled an enhanced industry of “cross-device tracking” that matches people’s data collected from across their smartphones, tablets, televisions and other connected devices. It can also connect people’s behaviours in the real world with what they are doing online."

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NEW YORK TIMES: Sharing Data for Deals? More Like Watching It Go With a Sigh

"The more we know about you, the argument goes, the more we can show you products you actually want instead of ads that just annoy you. Consumers, they say, are happily trading very specific information about their lives in order to receive this kind of personalized advertising and marketing — relevant ads, as the industry calls them."

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CLICKZ: As consumer expectations rise, brands find new data to personalize experience

"As a result of these catch-22 consumer sentiments, brands need to get a little creative when it comes to designing customer experiences. They need to do more personalized marketing with fewer customer data points. They need to be able to gain consumer trust first in order to earn their personal data."

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eMARKETER: Why Marketers Struggle to Prevent Ad Fatigue

"In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is “inexcusable” for consumers to keep receiving ads for products they already bought. However, 60% were not confident in the accuracy of the reports they receive on ad frequency. Without really knowing how many times people are seeing a given ad, it’s difficult to prevent a user from seeing an ad too many times, or even worse—from seeing ads for stuff they just bought."

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WIRED: Marketing Firm Exactis Leaked a Personal Info Database With 340 Million Records

“A GDPR-like law in the US, he notes, might not have prevented Exactis from collecting the data it later leaked, but it might have required the company to at least disclose to individuals what sort of data it collects about them and allow them to limit how that data is stored or used.”

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