Posts tagged Consumer Control
TECH TARGET: Personalization Technology Can Both Help, Hurt CX Strategy

“Customers are looking for consent when dealing with personalized marketing. When customers initiate interactions and transfer data to your organization in order to market to them more effectively, then no problem. But no one likes to be blindsided by ads so well-targeted that they start to wonder whether a company is spying on them.”

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AD AGE: A Guide to Apple's Disabling of Facebook's Consumer Research App

“On the other hand, it's hard to tell if Facebook adhered to the strictest standards of disclosure, and how well-informed participants were. And Facebook already has been under a microscope for privacy and data-sharing issues, most notably the Cambridge Analytica scandal. There have also been questions raised about how Facebook handled user privacy and data, especially in its early days.”

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NEW YORK TIMES: Sharing Data for Deals? More Like Watching It Go With a Sigh

"The more we know about you, the argument goes, the more we can show you products you actually want instead of ads that just annoy you. Consumers, they say, are happily trading very specific information about their lives in order to receive this kind of personalized advertising and marketing — relevant ads, as the industry calls them."

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THE FINANCIAL BRAND: Financial Services Entering New Era of Customer Engagement

"The days of mass marketing where the financial institution drove a single message to consumers is over, replaced by personalized products, offers and experiences where the consumer increasingly controls both the message and the channel. The future is 1:1 marketing where the message is delivered in real-time as a solution to an immediate need."

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eMARKETER: Why Marketers Struggle to Prevent Ad Fatigue

"In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is “inexcusable” for consumers to keep receiving ads for products they already bought. However, 60% were not confident in the accuracy of the reports they receive on ad frequency. Without really knowing how many times people are seeing a given ad, it’s difficult to prevent a user from seeing an ad too many times, or even worse—from seeing ads for stuff they just bought."

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WIRED: Marketing Firm Exactis Leaked a Personal Info Database With 340 Million Records

“A GDPR-like law in the US, he notes, might not have prevented Exactis from collecting the data it later leaked, but it might have required the company to at least disclose to individuals what sort of data it collects about them and allow them to limit how that data is stored or used.”

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