CHAIN STORE AGE: When does personalization become creepy?

“Survey results also show a high degree of consumer privacy concerns. Eighty-six percent of respondents are concerned about their data privacy, and 79% believe companies know too much about them.

“Despite these misgivings, 90% of consumers are willing to provide behavioral data for a better shopping experience. And 72% of respondents only engage with messages tailored to their interests, meaning almost three-quarters of consumers expect some level of behavioral tracking from marketers.”

Dan Berthiaume, Chain Store Age

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GJ Melia