AD AGE: Facebook Fact-Checking Operation Faces New Setback

“It's hard to say what posts are lies, what posts are just wrong and what posts are just jokes, Mikkelson says. Facebook has struggled with the contours of what constitutes disinformation ever since it began the program. For instance, there are websites that let people generate "fake news" and share them with Facebook, presumably just for fun. These "prank" sites can trip up the fact-checked. Satire is also similarly complicated.

“According to reports, fact-checkers are also concerned the program can't keep up with the volume of misinformation. In October, The Wall Street Journal reported that some fact-checkers say they only handle one claim a day. The limited workload has led to claims that Facebook is not serious about purging disinformation.”

Garett Sloane, reporter at Ad Age

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