AD AGE: A Guide to Apple's Disabling of Facebook's Consumer Research App

“Everyone who participated were aware they were participating in market research, according to Facebook. Also, Google and other companies have similar research programs. Nielsen employs thousands of everyday Americans to share their TV viewing habits for market research.

“On the other hand, it's hard to tell if Facebook adhered to the strictest standards of disclosure, and how well-informed participants were. And Facebook already has been under a microscope for privacy and data-sharing issues, most notably the Cambridge Analytica scandal. There have also been questions raised about how Facebook handled user privacy and data, especially in its early days.”

Garett Sloane, reporter at Ad Age

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