TIME: The Most Disturbing Thing About Facebook's Controversial Data Research Program

"But the most alarming element of Facebook’s research program was its inherently exploitative nature. By offering as paltry a sum as $20 to see nearly everything we’re doing on our smartphones, Facebook is, whether consciously or not, targeting the most desperate among us. Facebook users who make a comfortable wage are unlikely to see that deal as worth the trade-off. But people struggling to pay the bills or put food on the table could see it as a far more tempting offering."

Alex Fitzpatrick, Senior Editor of Time

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