WALL STREET JOURNAL: Advertisers’ Top Trade Group Pushes for Federal Data Privacy Regulation

"Mr. Jaffe said reasonable practices might include the collection and use of many kinds of sales data, but not “sensitive” data that is protected under existing laws, such as those protecting children and personal health information. Reasonable practices also would provide consumers with transparency and choice around how their data can be used, according to the ANA’s comments."

Alexandra Bruell, Reporter at The Wall Street Journal

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