NEW YORK TIMES: Sharing Data for Deals? More Like Watching It Go With a Sigh

"For years, marketers and technology companies have crept further into the homes and habits of Americans, arguing all the while that there is a fair and voluntary exchange taking place. The more we know about you, the argument goes, the more we can show you products you actually want instead of ads that just annoy you. Consumers, they say, are happily trading very specific information about their lives in order to receive this kind of personalized advertising and marketing — relevant ads, as the industry calls them."

Sapna Maheshwari, Business Reporter at The New York Times

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