eMARKETER: Why Marketers Struggle with Data-Driven Personalization

"According to a January 2018 survey of 200 US senior decision marketers conducted by Verndale, personalization is most important for increasing sales and improving customer satisfaction and retention. Yet, 84% of survey respondents agreed that the potential of personalization has not been fully realized."

Ross Benes, Analyst at eMarketer

Link to Article:

https://www.emarketer.com/content/why-marketers-struggle-with-data-driven-personalization