THE FINANCIAL BRAND: Financial Services Entering New Era of Customer Engagement

"The days of mass marketing where the financial institution drove a single message to consumers is over, replaced by personalized products, offers and experiences where the consumer increasingly controls both the message and the channel. The future is 1:1 marketing where the message is delivered in real-time as a solution to an immediate need."

Jim Marous, Co-Publisher of The Financial Brand

LINK TO ARTICLE:

https://thefinancialbrand.com/75208/financial-services-banking-personalization-experience-trends/