FIERCE RETAIL: Coupons drive 69% of millennials to purchase

"Two-thirds, 67%, of U.S. shoppers have made an online purchase solely based on finding a coupon and four out of five feel encouraged to shop for the first time with a brand if they discover an offer, making it clear that promotions drive digital sales."

Jacqueline Renfrow, Editor of Fierce Retail

LINK TO ARTICLE:

https://www.fierceretail.com/digital/coupons-drive-69-millennials-to-purchase