CLICKZ: As consumer expectations rise, brands find new data to personalize experience

"As a result of these catch-22 consumer sentiments, brands need to get a little creative when it comes to designing customer experiences. They need to do more personalized marketing with fewer customer data points. They need to be able to gain consumer trust first in order to earn their personal data."

Kimberly Collins, Deputy Editor of ClickZ

LINK TO ARTICLE:

https://www.clickz.com/as-consumer-expectations-rise-brands-find-new-data-to-personalize-experience/216842/