eMARKETER: A 10% Discount? Sure, What Do You Want to Know?

"Roughly seven in 10 internet users surveyed by Blis said that if Amazon offered them a discount, they would share their buying habits from a competitor, such as Target. 

“Nearly 60% said that a 10% to 30% discount would sway them, while another 41% would only be influenced by a much higher offer. Interestingly, men were more likely to be persuaded by a 10% to 30% discount, while women were more likely to respond to discounts of 40% or more. 

“Consumers may be willing to trade information about their shopping habits for a deal offered by a retailer or brand, but they're more wary of third-party deals."

Rimma Kats, Executive Editor of eMarketer

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