eMARKETER: Digital Factors Influence Customer Experience

“According to an April 2018 Salesforce survey, 79% of consumers worldwide say experiences are as important as a company’s products and services, and 64% say their standard for good experiences are higher than ever. Most companies aren't imagining a growing pressure to deliver.”

Krista Garcia, eMarketer

Link to article:

https://www.emarketer.com/content/digital-factors-influence-customer-experience?ecid=NL1001