WAYIN: Scott McNealy on the Zero-Party Data Economy

"Although the modern consumer wants their online privacy to respected and greater controls over their data, they also expect better personalized experiences, but actioned from data that they have proactively shared with a brand.

“Zero-party data is the next step in building genuine connections with consumers. It is data your customer has willingly shared with you, like purchase desires and preferences to improve personalization and help build up a more complete picture of who they are."

Danny O’Reilly, Content Marketing Manager & Copywriter at Wayin

“Zero-party data is explicit, the consumer knows when they’re giving it, chooses to, and normally there’s a reward when it’s done properly.”

Scott McNealy, Founder of Sun Microsystems & Chairman of Wayin

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