The writers of Silicon Valley are right. Consumers’ web behaviors are constantly tracked, whether it’s on phones or computers. The market for our data is upwards of $19 billion annually in the United States.
“They track our every move, they monitor every moment in our lives, and they exploit our data for profit. You can ask them all the questions you want, but they’re not going to change, because they don’t have to,” Richard Hendricks says in HBO’s “Silicon Valley” when referring to the tech giants Google, Facebook, Twitter and more.
Consumers need control of their data and value in exchange for sharing it. Currently, advertisers pay tech behemoths for tracking data that still fails to drive sales and successful marketing campaigns.
Advertisers should pay consumers for sharing their data. Consumers should be able share their data with marketers and advertisers, in exchange for rewards, offers, cashback and more.