“They Track Our Every Move…”

By Bixy


The writers of Silicon Valley are right. Consumers’ web behaviors are constantly tracked, whether it’s on phones or computers. The market for our data is upwards of $19 billion annually in the United States.

“They track our every move, they monitor every moment in our lives, and they exploit our data for profit. You can ask them all the questions you want, but they’re not going to change, because they don’t have to,” Richard Hendricks says in HBO’s “Silicon Valley” when referring to the tech giants Google, Facebook, Twitter and more.

Consumers need control of their data and value in exchange for sharing it. Currently, advertisers pay tech behemoths for tracking data that still fails to drive sales and successful marketing campaigns.

Advertisers should pay consumers for sharing their data. Consumers should be able share their data with marketers and advertisers, in exchange for rewards, offers, cashback and more.

National Legislation is the First Step to Giving Consumers Control

Consumers must take control over their online data. They need a little help from legislators, to create regulations similar to the General Data Protection Regulation (GDPR) in the EU. California State Assembly member Ed Chau and Senator Robert Hertzberg first attempted this in the U.S., introducing the California Consumer Privacy Act (CCPA) in January 2018, […]

Consumers Need Control Over Their Data

Today’s third-party data collection leads to privacy invasion, poor marketer ROI and poor media monetization. Advertisers and marketers need data to serve consumers relevant, personalized ads, but according to a new Pew Research Center (PRC) report, consumer trust with those in charge of data collection is at an all-time low. “It is such a common […]

Bixy Digital Dives: Episode 4

The future is bright if you get transparency in how your shopping preferences are collected, value from that data, and control over which data you share.